Brandy Melville A/B Test
MSc · Data Analytics for Marketing (7MARK018W)
No. 01
Portfolio
Four kinds of brief — assessed, in-house, client and personal.
01Academic
Assessed strategy work from the MSc — real brands, real research, marked.
Coca-Cola SmartPour™
MSc · Multiplatform Marketing Communications (7MARK006W)
Deliveroo Brand Strategy
MSc · Product and Brand Management (7MARK014W)
02Internship
In-house work from my marketing and communications internship at Meeko Teams.
Internship
Meeko Teams Rebrand
The logo and the navy stayed. The colours, and everything built around them, were mine to rethink.
Visual identityColour systemsSocial media design
03Freelance
Client work, from the first conversation to a finished identity.
Freelance
Chicky Collective Brand Identity
A small brand wins attention by being unmistakable — stripes, sunshine yellow and a round pair of sunglasses you can spot from across a feed.
Visual identityLogo designTypography
04Personal
Design for its own sake, and for the people I like most.
Personal
Custom Invitations
A good invitation tells you what the night will feel like before it tells you when to arrive.
Invitation designArt directionIllustration